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More Americans are ‘sober-curious.’ Marketers should understand why.
Brands shouldn’t just take note of Americans’ heightened interest in alternatives to alcohol — they should understand the underlying forces behind this shift. Ipsos’ Sam Agarwal explains where brands should start.
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Future Jobs to Be Done
Americans’ food and drink habits are tied to specific needs or wants. Ipsos Strategy3’s Matt Palmer gives examples for brands and manufacturers that fulfill their future needs.
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Media source affects Americans’ understanding of crime, immigration, the economy
Findings of a new Ipsos poll shows that media source is also correlated with Americans’ perceptions of their personal economic situation
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Even high earners are spending more on private-label goods. Here’s why.
According to the Ipsos Consumer Tracker, many Americans — including a third of high earners — are increasing their spending on private-label products. Here are some reasons why.
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Many Americans are getting contacted by the Harris and Trump campaigns to ask for their vote
New ABC News/Ipsos polling details how Americans are being contacted by the campaigns
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Trump and Harris are locked in a tight race weeks before the election
New ABC News/Ipsos polling finds Trump maintains his advantage on the economy
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Most Americans feel both campaigns lack policy details as election approaches
New ABC News/Ipsos poll finds many are not as well off financially as they were when Biden took office
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Plurality of Americans want the next president to get inflation under control
One in five want the next president to build an economy that gives Americans a chance to succeed, safeguard democracy
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Trump has small advantage on inflation, the #1 economic priority for Americans
New Reuters/Ipsos poll finds close race among likely voters
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One in ten think the Supreme Court will decide the presidential election
In 2000 the presidential election was ultimately decided, in effect, by the Supreme Court in its Bush v. Gore decision. One in ten Americans thinks that’s how this election will wind, up, too, according to the Ipsos Consumer Tracker.