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AP/Ipsos Poll: Most Say Prescription Drug Program Confusing, Especially Seniors, Rural Americans, Those With College Degrees

High Definition Hyped, But Many Consumers Remain Wary

HDTV Perceptions Remain Positive Among Those Reporting Familiarity, But Many Consumers Can't Justify Replacing Their Current TVs

Financial Services Marketing Expert Joins Ipsos

Strategist Arthur Eisenbach Brings Over 25 Years Of Research Experience
To Leading Marketing Research Consultancy's Financial Services Practice

Ipsos and the Silicon Valley American Marketing Association Announce Sponsorship Agreement

Strategic partnership aims to provide marketers with insights to build best practices

Corporate Financial Brands Lag with Target Audiences

Survey reveals low brand familiarity for leading U.S. banking and investment firms

Mobile Media Mania

Portable Music And Media Players Top This Year's Technology Wish Lists

Brick-and-Mortar Preferred Over Internet For Buying Electronics Device

See And Touch Comfort Factor Critical As Twice As Many Consumers Likely To Shop In Person Than Online For Media Hubs, According To Latest Ipsos Insight Study America's Digital Den

Wireless Web Access A Marker For `Digital Innovators' Target Audience

Americans Who Access The Web Wirelessly Are Heavy Tech Hardware And Subscription Service Purchasers

Only 18% Of Americans Approve Of Insurance Industry Handling Of Hurricane

Charities And Non-Profit Organizations Rate Best, According To Ipsos Research

Senior Brand Research And Planning Executive Joins Ipsos' Global Team

David S. Nemiah Brought On To Lead Proprietary Brand Equity Research