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The Beautiful Game Plan: Lessons in Advertising with Soccer Celebrities

How Relevant is the Internet for Video Advertising Exposure?

Star Power Kickoffs for Advertisers

With Crime and Drugs Being a Top Concern for Illinois Residents, Many View Community-Based Diversion Programs as the More Effective Way of Reducing Juvenile Delinquency

85% Want to See More of These Programs in Their Community

Loyalty Matters in America

US Citizens, Consumers and Workers Have Their Say on What Wins or Loses Their Loyalty

For Two Thirds of Americans, the U.S. Government Does Not Communicate Well about Its Agencies' Benefits and Services

Many Unaware Of the Breadth of Services Offered, But View Agencies More Positively Upon Learning More about Them

Integrating Research Across the Organization: Strategic vs. Tactical Loyalty Research

Advertising Lessons from the 2010 Super Bowl

Two in Three (66%) Americans Agree that the United States has an Obligation to Help Poor Children in Other Nations around the World

Majority (62%) of Americans claim they have donated to an International Relief Organization that Helps the World's Children

Healthcare Dynamics Model: "Go with the (patient) flow"