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People with higher incomes have more expectation of generational wealth
We keep hearing that this will be the largest transfer of wealth in human history — but what do Americans say about inheritances? The latest wave of the Ipsos Consumer Tracker investigates.
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The presidential race in the swing states remains a toss-up
Findings of a new Ipsos poll conducted among 2,009 residents of seven swing states
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Harris holds slight lead over Trump nationally
Ipsos longitudinal polling finds the presidential race is largely unchanged
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Predicting Opportunity in Emerging Therapies
We offer guidance for navigating these complex markets, emphasizing the need for robust primary market research, expert consultation, and a deep understanding of stakeholder perceptions.
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Generative AI has entered the chat
How the rise of generative AI is changing customer experience, and what businesses need to know about balancing power and trust.
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Ipsos Update - October 2024
Trends, News, Ageing … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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Significant divides persist on the threat undocumented immigrants pose to American democracy, way of life
New Syracuse University/Ipsos poll also finds that most Americans support deporting undocumented immigrants, but far fewer believe in placing limits at the city level
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It’s already holiday shopping time for the early birds
About one in five Americans have already started (or will by the time you read this) their holiday shopping, according to new data from the Ipsos Consumer Tracker
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[WEBINAR] The Inside Track: 2024 Election Briefing
Join the Ipsos polling team for our regular briefing on the data and trends transforming the country.