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Win the Battle for Market Share

Polling on fuzzy issues like healthcare reform: You can't measure what doesn't exist

As Healthcare Reform Passes a Major Hurdle in the Senate, Americans Step Back to Assess the Plan

Number of Americans "Undecided" Leaps in Latest Ipsos Poll; One in Four Opposed to Healthcare Reform Say it Is Because Reforms Won't Go Far Enough

The Ipsos Weekly College Football Fan First Poll (WEEK 11)

The Ipsos Weekly College Football Fan First Poll (WEEK 10)

The Ipsos Weekly College Football Fan First Poll (WEEK 9)

And The Debate Deficit over Federal Budget Deficit

Americans Don't See Federal Budget Deficit as Top Concern or Priority for Political Leaders
But Ranked Concerns and Priorities by Republicans and Democrats Explain Emphasis of Political Foes on US Agenda

Presidential and Congressional Approval Ratings Slip as Americans Still See No Improvement in Economic Outlook

Americans Tend to Be Wary of General Healthcare Reforms, Yet Majorities Support Specific Proposals

How Green Initiatives Pay Reputational Dividends

Engaging with the New Consumer