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Out of Home Audience Measurement
Understanding and monetizing audiences to Out of Home media.
Measurement of Cross-Platform Audiences
Audience measurement across devices and platforms.
Measurement of Readership
Understanding reader behavior across publisher media platforms.
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Americans’ average summer vacation spending to hit a record high of $2,037 on average, exceeding $2000 for the first time since 2010.
For those who think vacation is important, average anticipated spend sits even higher at $2,213.
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Selling a Home Described as Being a Stressful Experience by More than Three Quarters of Home Sellers
More Than a Third Admit They Cried During This Process as a Result of Being Overwhelmed
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Consumers Report Trusting Media Less, Personal Relationships More
New global study shows trust in traditional media is perceived to have declined over the past five years, due to the prevalence of fake news and doubts about media outlets‘ intentions.
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The Incidence of Data Breaches at America’s Largest Corporations Has Nearly Doubled in Just Two Years
Almost Half (43%) of C-Suite Executives Now Reporting That Their Organization Has Been Breached. Having Frequent Employee Training, Well-Established Data Security Policies & Understanding Legal Requirements Has Not Been Enough
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Reuters/Ipsos Core Political Survey: Congressional Approval Tracker (06/19/2019)
Approximately one-in-five Americans approves of the job Congress is doing.
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Global Majority Supports Principle of Refugee Resettlement
New Ipsos Study for World Refugee Day Also Highlights Skepticism About Genuineness of Refugees and Their Integration in Host Countries
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Project Understanding: The Global Refugee Crisis
In this special report, Ipsos contributes to building a better global understanding of the benefits of welcoming refugees.