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Storytelling in the Digital Age
View this on demand webinar to hear five principles advertisers need to get right in order to succeed in the years ahead.
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Reuters/Ipsos Data: Core Political (12/19/2018)
Immigration and healthcare are tied for the most important problems in America.
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New Global Poll finds Four Concerns Top the US’ Worry List: Healthcare, Crime, Immigration, and Moral Decline
Meanwhile, the majority in most countries think their nation is headed in the wrong direction
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Reuters/Ipsos Data: American Perceptions on Climate Change (12/13/2018)
A third of Americans believe that climate change is an imminent threat.
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Reuters/Ipsos Data: Core Political (12/12/2018)
President Trump remains popular among Republicans, while Democrats are extremely critical of his performance.
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Where to innovate
Your competition just released a new product. It was starting to get buzz on social media and then a celebrity plugged it unprompted on Instagram and the mentions lit up. Is this the Next Big Thing, or is it the next Not a Thing Anymore? Will this have sustained scale? To put it another way, will this product “tip” from niche to mainstream and should you be developing an equivalent?
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Global Study Highlights Misperceptions of Key Issues like Crime, Climate Change, Sex, and Others
The Perils of Perception study highlights how we are wired to think in certain ways and how our environment influences our (mis)perceptions
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Reuters/Ipsos Data: Core Political (12/05/2018)
President Trump continues to receive moderate support for his handling of international trade following the G20 summit in Argentina.
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New global study: Today’s views that will shape tomorrow’s food
Ipsos’ What the Future report identifies the top trends for the future of food