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Women Are Most Likely to Report that What Was Most Lacking in their Last Car Buying Experience Was a Quick and Easy Transaction
Other Missing Elements Include a Fair Trade-in Value; a Trustworthy Salesperson; and Low, Fair Pricing
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This Holiday Shopping Season, a Majority of Adults Plan on Spending about the Same as Last Year; Few Plan on Spending More
Free Shipping and a Percentage Off Rank as Most Enticing Promotional Offers
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Ipsos Allocated its Share at Market Research Innovation Awards
Timothy Keiningham and Team Win Next Gen Market Research's `Disruptive Innovation' Award
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Despite Planning Ahead for Holiday Meals, Many Hosts Worry about Getting All of Their Dishes onto the Table on Time
Cooking Multiple Dishes - Especially Side Dishes - At the Same Time Seen as Top Challenge of Holiday Meal Preparation
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Ipsos Recasts Spergel to a Starring Role in Television Research
Ben Spergel Named Senior Vice President, Television Insights with Ipsos OTX MediaCT
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Understanding the Wallet Allocation Rule for Wallet Share to Drive Business
Ipsos Loyalty Research Experts Help Develop and Launch the New `Wallet Allocation Rule'
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Nearly Half of Adults Plan to Spend Less on Holiday Shopping This Year
Despite Shrinking Budgets, Less than Half Say They Are Likely to Look for Online Coupons
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American Parents Stress Importance of Their Role in Teaching Kids about Money Management, But Most Aren't Having Regular Discussions
Parents Believe Their Children Should Learn Money Management at an Earlier Age Than They Were Taught as Kids