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Leveraging Social Wisdom for Better Community Insights
As market researchers we intrinsically understand the importance of engaging consumers in every stage of the product life cycle, from ideation and co-creation through concept testing, marketing and innovation.
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Despite Prevalence of Social Media, Many Adults Ages 20 - 35 Are Not Logging In
Snapchat, Pinterest Least Widely Used
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The Muppets Are Hot This Fall
This year’s fall line-up of TV programs is generating quite the buzz according to Ipsos’ Tom Kelley.