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U.S. views on child development stand out from the global norm
Americans tend to place more responsibility on parents, see nature and nurture as equally influential, and do not place as much importance on the early years
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U.S. leads the world in the judgment of parents
Nine in ten Americans parents feel judged by others; nine in ten U.S. non-parents admit to judging parents for the way they raise their children
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Women and COVID Vignettes: One year out
The pandemic has had a particularly disastrous impact on women.
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Women and COVID: One Year On
Understanding how women’s experiences have varied throughout the pandemic is essential for addressing the inequities that will permeate the pandemic recovery landscape.
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Do current remote workers want to return to the office? It’s complicated.
Four in ten want to return to the office, but just as many would seek a new job if required to do so
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What Will The American Pantry Look Like Post-Pandemic?
Puppuccinos? Ipsos identifies consumer trends that are likely to fade away - or stick!
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Parents welcome additional, post-COVID educational support for their kids
New NPR/Ipsos poll reveals cautious resilience and optimism regarding the current learning environment and their child's progress
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Americans aren’t advancing themselves with their pandemic free time
Does this signal a looming crisis in the talent pipeline?
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New Ways to Reach the Wealthy
The old ways of messaging to Affluents don’t work anymore. Marketers should focus on one mission: Messaging that makes people feel close to others.