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What you can learn from elite athletes about fitness
Whether you’re a pro athlete or an average Joe, your fitness journey needs to start with the fundamentals, says Buddy Morris, the NFL’s 2021 Strength Coach of the Year.
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What virtual healthcare reveals about online user experiences
Telehealth boomed in the early 2020s — but as patients look to the future, providers need to work out kinks in the user experience, says Ipsos’ Janet Creaser.
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How we will be able to live a healthier, longer life
Improvements in everything from nutrition to fitness mean that Americans aren’t just living longer — they’re living better, longer. AARP’s Lina Walker discusses the factors that could further close the gap between life expectancy and healthy life expectancy.
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Why vitamin and nutrition brands need to supplement Americans’ knowledge
From probiotics to multivitamins, more Americans than ever are making purchases to live better. To continue that growth, brands will need to act as a source for information, says Ipsos’ Chad Nielson.
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Future Jobs to Be Done
Ipsos Strategy3’s Mercedes Bender considers the products and services people will need to optimize their health in a changing world.
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Americans blame social media, elected officials, TV and cable news for “fake news”
Meanwhile, Republicans and Democrats are divided on the definition of “fake news,” according to a new Ipsos poll
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State of the Union: Biden somewhat exceeded expectations, but approval ratings unchanged
New ABC News/Ipsos poll finds Americans are split on who would do a better job, if anyone, as president
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Ipsos Reputation Council 2024: AI, Sponsorships and More
Hear new findings and practical guidance to assist corporate communicators with diagnosing and proactively managing risk to maximize business outcomes in the year ahead.
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Apathy vs. frenzy in the general election is the difference between Biden facing Haley instead of Trump. Each candidate's brand can explain why
New Ipsos analysis leverages the Ipsos Brand Success framework to understand how a Trump vs. Biden and Haley vs. Biden match-up could dramatically change the electorate and stakes come November
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New research suggests that concerns about threats to democracy match the economy and immigration as issues shaping the 2024 election
Ipsos poll finds that negative partisanship is the main issue concern for two in five Americans