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Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI): September 2015 AMERICAS
New York, NY — The Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI) was released today for the following countries: Argentina, Brazil, Canada, Mexico, and the United States.
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Two Thirds of Pre-Retirees Who Have an Automatic Saving Vehicle Are Confident that They Will Help Them Become More Financially Secure
Nearly Half Would Like More Automated Savings Vehicles to Add to their Savings Plan
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Millennials and the Impact of Social Brand Perception
Today, knowing how your brand is perceived in social media is more critical than ever. Brand perception in social can influence everything from discovery to purchase behavior to overall brand loyalty, and this is particularly true among millennial consumers.
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Research on FIRE: An Afternoon Filled With Fast, Interactive, Real & Eye-Opening Experiences
On August 13th, Ipsos hosted a unique event filled with interactive learning opportunities designed specifically for marketing, branding, advertising and market research professionals.