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Product Testing: Handle with Care

The Two Americas

The Last Three Seconds: How to Turn Taglines into Powerful Equity Building Tools

A Case for the Realistic Concept in Testing

RBC CASH Index: Consumer Confidence Continues To Recover

Confirms The Economy's Underlying Strength And Raises Expectations For Holiday Season

AP/Ipsos Poll: Once-High Hopes For Bush Administration Ethics Have Dropped Sharply In A Time Of War And Scandal

AP/Ipsos Poll: Corzine A Draw For Traditional Democrats

Americans Want Increased Aid To Pakistani Earthquake Victims

AP/Ipsos Poll: Early Public Support For Alito Lags Behind Roberts, Closer To Miers

AP/Ipsos Poll: Bush Approval At New Low Amid Worries About Iraq War, Aides In Legal Trouble