Search
-
Ipsos Pride Survey 2024: Gen Zers most likely to identify as LGBT+
Our new survey across 26 countries finds gender, generational and geographical divides on everything from same-sex marriage to brands supporting the community
-
Americans still want vacations, but will we take them?
Two in three Americans plan to take an overnight trip by car this summer, and half plan to take a domestic plane trip this summer, according to the Ipsos Consumer Tracker. But our data from past years shows people may not follow through with it.
-
Here's what Americans cared most about this year
Americans said they cared about natural disasters more than pop culture events, according to a year of asking people what they know about vs. what they care about for the Ipsos Care-o-Meter.
-
Personify Health & Ipsos Release New Report on U.S. Employee Health and Productivity Trends
New survey sheds light on importance of investing in employee health, benefits navigation, and beyond-basic health needs
-
Shopping
What the Future: Shopping explores the forces that are changing how Americans spend and save, and how that will reverberate across industries.
-
How shopping will be omnichannel, omnipresent and omniscient
What the Future editor Matt Carmichael looks at the forces that are redefining retail – from social shopping to immersive stores – and what they mean for mom-and-pop shops, e-commerce, and everything in between.
-
Why all the world’s (going to be) a store
From one-click checkouts to interactive ads, Publicis Groupe’s Angel Bellon thinks innovation will lead to new ways to shop. Here’s how inclusion and international influences could fit into that picture.
-
How thrifting’s influencer boom is reshaping the way we shop
For the next generation of shoppers, thrifting isn’t just about frugality. “Big Thrift Energy” author Virginia Chamlee explains how bargain hunters are chasing sustainability, quality, nostalgia, and more – and what it means for the rest of the retail world.
-
[WEBINAR] What the Future: Shopping
Social shifts, new technologies and changing values are revolutionizing the ways people shop. How will the brands, independent retailers, and superstores that sell to them earn their business?
-
How younger Americans use credit cards to make ends meet
What the Ipsos Consumer Tracker reveals about how credit utilization varies by generation — and how it fits into the broader economic picture