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The myths and realities of social intelligence and analytics
While social intelligence is a growing space, there are still plenty of misconceptions about what it is and how it works.
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Ipsos Core Political Survey: Presidential Approval Tracker (12/21/2022)
This week’s Ipsos Core Political Presidential Approval tracker shows continued pessimism surrounding the direction of the country, the economy remains top of mind for many Americans as the most important problem, and President Joe Biden’s approval rating holding steady.
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Ipsos Core Political Survey: Presidential Approval Tracker (12/7/2022)
President Biden's approval rating is at 38% with Americans remaining pessimistic about the direction of the country
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Most Americans not worrying about COVID going into 2022 Holidays
Axios-Ipsos Coronavirus special edition finds half of Americans say they are back to pre-COVID routines
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Understanding human psychology during the polycrisis
We live in a world where we are being buffeted by multiple crises.
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Unlocking collaborative, patient-centric partnerships
Read more about Ipsos’ approach to developing sustainable, long-term partnerships and ensuring patient inclusion.
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67% of G7 citizens believe that gender inequality in the workplace is a real problem
Today the Women's Forum for the Economy & Society presents the third edition of its Barometer, which analyzes the perceptions of 3500 citizens of G7 countries on gender inequalities in their respective countries and puts it in perspective with the reality of recent data disaggregated by gender. This measurement tool constitutes a unique database.
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The future of healthcare segmentations
As the healthcare sector evolves at speed, pharma needs an improved framework to guide its marketing effort and answer the eternal business questions: who to target and how.
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Oncology: the power of holistic insights
Understanding why real-world treatment in oncology can be sub-optimal – and what can be done about it.
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Ipsos Core Political Survey: Presidential Approval Tracker (11/23/2022)
President Biden's approval rating is 37% with most Americans saying things in the country are off on the wrong track.