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Study Conducted Among Smartphone Users in U.S., Brazil, France, and India Finds Respondents Have Deep Attachment with Their Phones
Most Admit They Love Their Phone and Over Two in Five Further Agree That It Would be Very Difficult, Emotionally, For Them to Give It Up
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Getting Up Close & Personal
During this on demand webinar we illustrate how immersions, which leverage behavioral science and ethnographic principles, offer a glimpse into consumers’ real life.
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Most Americans Experience Feeling Dissatisfied with How Their Body Looks from Time to Time, Including Nearly Two in Five Who Feel This Way Whenever They Look in the Mirror
At Least One in Three Would Give Up Alcohol, Pizza, and/or Social Media if it Meant They Could Achieve Their Perfect Body Overnight
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Which Olympic event will be the next ratings medal-winner?
If Olympic events won medals themselves, figure skating would of course take the winter gold. Across the world it reigns as the most popular event, according to an Ipsos Global Advisor study of 27 nations. In the U.S., hockey takes the silver. In Canada those ranks are reversed. Canadians are as excited about hockey as any nation is excited about any event, according to the survey results.
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#WomenInResearch @Ipsos
Do you love a good mystery? Feel compelled to seek out the true meaning of things?
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The New Tribalism: Clashing Views on Who Is a Real American
A new series of Ipsos surveys shows that Democrats and Republicans are widely divided on issues relating to national identity, race, immigration, the media and free speech – more so than on the role of government in the economy and abortion.
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Global Perceptions of Development Progress: ‘Perils of Perceptions’ Research
These are the findings from a 28-country study conducted by Ipsos with the Gates Foundation. This study investigated knowledge of major development progress, expectations of the future and the main issues worrying the world at this moment.
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[EVENT] Vroom Vroom
Are you a subscriber to the Ipsos Affluent Report? If so, then you’re eligible to attend our exclusive subscriber-only panel discussion detailing results from the latest wave of our study as it relates to Affluent Americans’ love affair with cars – particularly vehicles that offer luxury, high-performance, and technological advances.
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Nearly One Third of First Time Parents Find Advice From Brands Helpful
When Researching Becoming a Parent, Another Six in Ten Agree They Have More Trust in Information Provided by the Brands That They Love
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Majority Believe Paying Your Own Bills Is Necessary to be Considered an Adult
In the latest Ipsos poll on behalf of BuzzFeed, Americans agreed that the prime factor on what makes a person an adult is whether or not they pay their own bills.