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Interconnected World: Entertainment and Gaming
Majority (57%) of Online Global Citizens Use Internet for Hobbies... Minorities Download Music (43%), Movies (34%) and Television (22%)
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New SVP to Strengthen Ipsos MediaCT's TV and Sports Entertainment Expertise
TV and Sports Research Expert Ken Colen Named in Senior Role with Media Research Team
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Despite Planning Ahead for Holiday Meals, Many Hosts Worry about Getting All of Their Dishes onto the Table on Time
Cooking Multiple Dishes - Especially Side Dishes - At the Same Time Seen as Top Challenge of Holiday Meal Preparation
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Ipsos Recasts Spergel to a Starring Role in Television Research
Ben Spergel Named Senior Vice President, Television Insights with Ipsos OTX MediaCT
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Betty White Is America's Favorite and Most Trusted Personality, and the Most Prone to Driving Brand Purchase
Survey Shows Maturity Makes Celebrities More Effective Brand Endorsers
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Concept and Idea Testing Just Got Faster!
Ipsos Vantis Increases KPI Reporting Speed to 1 Week in its "Vantis Concepts" Offering
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Consumers Aren't so Keen on Cutting the Cord After All
After Slight Dip, Number of TVs per Household Slowy Increases, Along with Pay-TV Subscribers