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GLP–1s: A Healthcare Revolution?
One of this century’s biggest game-changers will likely be a novel drug class that’s showing unprecedented success, or the promise of it, in treating some of the world’s most prevalent conditions.
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Misfits and the Machine: Why AI alone can’t crack creative effectiveness
In the second of our AI in Advertising papers, we explore the benefits and limitations of using AI in ad development.
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Many insured Americans experience delays and denial of care because of health insurance
The latest Patient Experience Survey from PhRMA/Ipsos finds most support policies lowering out-of-pocket costs
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Many Americans are skeptical of the communications from both campaigns
ABC News/Ipsos polling finds plurality think Trump is a fascist after hearing definition
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Conversations with AI Part VI: AI-powered moderator bots: Enhancing empathy or eroding connection?
In the sixth white paper of our AI series, we explore the role of a Moderator Bot powered by generative AI within qualitative research.
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Meeting the Demand for Agile Insights
Revisit our detailed case studies illustrating how some of our clients have leveraged some of Ipsos' most agile solutions!
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Americans are divided on the top priorities for next president
Trump and Harris continue to be in tight race in the latest Reuters/Ipsos polling
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People want more affordable housing where they live
The cost of housing has come up frequently on the 2024 campaign trail. The Ipsos Consumer Tracker takes a closer look at what Americans think.
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Most Americans overwhelmed by number of streaming services
New Ipsos polling finds that Americans believe people like themselves are among the most underrepresented groups in entertainment
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Future Risks Barometer: In a world in polycrisis, never has the feeling of vulnerability been so strong
Ipsos and AXA publish the 11th wave of the Future risks report. This study measures and classifies the levels of fear but also the feeling of vulnerability in the face of 25 different life risks.