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Beyond The Hype: The Value of Emotional Advertising
From our colleagues in the UK, this paper offers five case studies examining ad campaigns which achieved the highest level of emotional engagement in 2014.
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Communication In The Connected Edge
In this paper, our colleagues from the UK discuss why simplicity is essential to brand success in the connected world and why brands that have simplicity of purpose, communications and service will be the ones that succeed above others.
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Ipsos Global @dvisory: The Economic Pulse of the World (April 2015)
Citizens in 24 Countries Assess the Current State of their Country's Economy for a Total Global Perspective
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Eight in Ten Credit Card Holders Have at Least One Card that Offers Rewards
Cash Back Is the Most Common and Most Preferred Credit Card Rewards Program
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Ipsos Launches Location-based Customer Satisfaction Tracking
New York, NY — Ipsos announced today the launch of a suite of innovative geo-localized research offerings.
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Ipsos Global @dvisory: The Economic Pulse of the World (March 2015 - Part 2)
Citizens in 24 Countries Assess the Current State of their Country's Economy for a Total Global Perspective