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Fewer Americans are planning to cut back on items due to tariffs
Are Americans less worried about tariffs? Across each of the product categories we asked about, none saw a rise in people saying they would cut back, according to the Ipsos Consumer Tracker.
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Ipsos recognized by Forbes as one of America’s Best Employers for Women 2025
Our commitment to culture helps us attract and retain some of the industry’s brightest stars and best minds — and keeps Ipsos innovative, disruptive, and a great place to build a rewarding career.
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The American Dream at a glance: Options and opportunities without obstacles
Here’s a data-backed look at the themes anchoring the What the Future: American Dream issue, from achievability of the Dream to demographics shaping it to generational shifts.
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The American Dream is alive. But is it well?
What the Future Editor Matt Carmichael explains Ipsos’ multimodal research on how the changing American Dream will shape consumer behavior and future market opportunities.
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How a 230-year-old iconic brand navigates shifting American values
John Alvarado, U.S. chief brands officer for Suntory Global Spirits, explains how iconically American brands like Jim Beam can align with consumers to navigate social and political change.
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Americans support extending some tax cuts in House budget – but not for the wealthy or corporations
Americans generally oppose but are largely unfamiliar with the “One Big Beautiful Bill Act,” according to a new Washington Post/Ipsos poll
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Roughly nine of ten parents or guardians feel it’s important to discuss the value of saving and setting financial goals with kids, but almost a third (32%) feel uncomfortable talking with their kid about money.
A new Wells Fargo survey, with data collection provided by Ipsos, finds that parents have difficulties in teaching their children about money, despite the importance of discussing the value of saving and setting financial goals with their children.
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Fewer Americans are planning summer travel
Americans are planning to do less this summer: Just 27% of Americans report they have international travel plans in the works for summer 2025 vs. 34% last summer, according to the Ipsos Consumer Tracker
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Reuters/Ipsos Issues Survey May 2025
The latest Reuters/Ipsos survey highlights broad support for vaccines and mixed views on handling of illegal immigration.
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Mental Health Support for Black Families Study
Steve Fund/Child Mind Institute/Morgan Stanley Alliance for Children’s Mental Health survey explores issues faced by Black families and youth struggling with mental health concerns