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How research helps brands reinforce value to cost-conscious customers
Tightened budgets and heightened costs are making Americans rethink how they spend on a variety of products and services. Ipsos’ Jeff Repace explains how customer experience research can help brands understand value perceptions.
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Future Jobs to Be Done
In a world where people must choose between eco-friendly and cost-effective travel options, Ipsos Strategy3's Matt Palmer shares how brands can help consumers make smarter transportation choices.
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[RECORDING] SAA/Ipsos Webinar Series: Mobility Trends Today and Tomorrow
Join the Society of Automotive Analysts and Ipsos for a three-part webinar series outlining today’s and tomorrow’s mobility trends
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[WEBINAR] What The Future: Transportation
Whether you’re in the C-suite or the driver’s seat, it’s easy to take highways and supply chains for granted. But America's economy and society depend on transportation — and these systems are quickly evolving.
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Some Americans have delayed getting medical treatment for a variety of reasons
Ipsos poll on transportation equity and healthcare access
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Here’s what makes somewhere the best place to live
Americans want to live in places that are affordable, safe, have a good climate, and offer us the ability to take care of ourselves and our households, according to the Ipsos Consumer Tracker.
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Americans trust those who have served in the U.S. military and law enforcement to be best elected officials
New Ipsos poll conducted on behalf of With Honor Action also finds that Americans view honesty as the most appealing attribute for elected officials
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Most Democrats are very enthusiastic about Kamala Harris as the Democratic nominee
New ABC News/Ipsos poll finds an increased interest in voting among Democrats after Biden stepped out of the race and endorsed Harris
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ESG: A hidden driver for brand success in healthcare
Read how life sciences companies can go beyond the organizational level and apply their ESG strategy to individual brands, and how doing so with authenticity can serve as an additional factor driving brand success.
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The post-holiday COVID surge barely bothered America
Despite a rise in COVID cases during and after the holidays, a near-record-low number of Americans believe COVID is a risk to them personally, according to new data from the Ipsos Consumer Tracker