Search
-
What America *Really* Eats and Drinks on Super Bowl Sunday
An Ipsos poll conducted on behalf of Bon Appétit interviewed more than 2,000 Americans to find out what they eat, drink, and think on Super Bowl Sunday.
-
Reach & Engage Football Fans
According to recent Ipsos research conducted for Google, consumers choose YouTube as their preferred online destination for game day (Super Bowl) ads.
-
When Doing Something Together, Moms and Kids Are More Likely to be Sedentary than Physically Active
Two-in-Five Moms Say They Could Be Doing "a Better Job" of Encouraging Their Kids to Engage in Physical Activity
-
Direct-to-Consumer Pharmaceutical Advertising: When to Use Branded Versus Unbranded Campaigns
For many pharmaceutical brands considering DTC, the pursuit of either a branded or unbranded campaign is a critical decision. The best approach can be determined by focusing on several specific factors: the extent to which patients with the disease remain undiagnosed, the amount of fair balance the product requires in a branded ad, and the current market share of the product.
-
How to Make Your Brand More Attractive
Ipsos UU's Analytical Frameworks are a series of 12 models designed to help UU researchers all over the world design their research and structure qualitative data in consistent and relevant ways.
-
Ipsos Delves Deeper into Digital with New Senior Vice President
Jake Dorn Brings Decades of High-Tech and Online Strategy Experience
-
Avoiding The Red Card: A Seminar Series Hosted in June 2014
View recorded presentations on a variety of high-scoring approaches to help marketers refine their strategies.
-
Ipsos Puts Extensive Knowledge of Influencers on Display
New Research from Ipsos MediaCT Helps Brands Connect with Coveted Segment