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The economics of your wallet are most important to Americans
Americans rank inflation their most important economic issue, followed by gas prices and interest rates, according to new data from the Ipsos Consumer Tracker.
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HFES International Symposium 2024
Ipsos is delighted to be taking part in this year’s Human Factors and Ergonomics in Health Care conference
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How AI can (maybe?) make parenting roles more equal
Avni Patel Thompson, founder of the OpenAI-backed startup Milo, thinks AI tools can help busy parents balance the invisible loads of parenting — and make time for the human side of parenting.
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How brands can navigate complex parenting styles
There are many ways to raise a kid. Kinder Chocolate’s Catherine Bertrac looks at the forces that shape modern parenting styles and how that informs their approaches to treats.
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The changes in people, markets and society that will shape the future of parenting
Ipsos Strategy3’s Trevor Sudano walks through the forces that could transform parenting in the future, from economic stress and multigenerational homes to digital living.
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How technology is reshaping family dynamics and parenting in the future
What the Future Editor Matt Carmichael explains Ipsos data on parents’ worries about raising kids — from mental health to misinformation — and how brands can be part of the solution.
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Americans divided on whether President Biden received special treatment in classified documents report
New Reuters/Ipsos polling finds few Americans are very familiar with Special Counsel Robert Hur’s comments about President Biden’s age
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Most firearm owners use safe storage, revealing opportunities to expand safety measures across key groups
Stop Solider Suicide/Ipsos study explores how people are approaching gun safety
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Most employees say it’s appropriate to discuss mental health at work
Fewer, but still a majority, say they are comfortable actually sharing about their own mental health at work
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These were the 15 best Super Bowl ads in 2024. Here's why, according to hard data from Ipsos.
Ipsos analyzed Super Bowl 2024 ads through both traditional and cutting-edge methods – from surveys to social listening to live communities – to provide a more robust and nuanced picture of success.