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ING Retirement Number Study

Lessons Learned: Advertising Creative and Your Brand

Going for Advertising Gold: 2008 Olympics

Healthcare Research Expert Fortifies Ipsos Health

Fred LaManna Joins The Research Firm's Burgeoning Healthcare Practice

Paper "A Longitudinal Examination Of Net Promoter And Firm Revenue Growth" Awarded The 2007 Marketing Science Institute/H. Paul Root Award

Ipsos Loyalty Co-Author Recognized For Significant Research Testing Net Promoter Claims

Service, Service, Service! The Overarching Message Of You Can't Win a Fight with Your Client

New Book By Ipsos Loyalty CEO Offers Useful Tips For Managing Successful Client Relationships

We're Only Human, Baby

Evolution for the Marketing Species: Time for "Consumer-Centric Management"

Media Consumption Amongst America's Business Elite

Are Engaged Alumni Found or Created?

Have you ever been out driving and noticed a college or university bumper sticker on the car ahead of you? What is the motivation for placing that bumper sticker? Is the driver truly loyal or engaged with the institution? And, if so, was that engagement latent or was it created by the institution?