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Ipsos/Cook Political Report Poll: Approval of Bush's Job Performance Slipping, Especially With Older Voters

Among Americans Age 50 And Older, Majorities Now Disapprove Of His Handling Of The Economy, Other Domestic Issues

Busting The Myth: Jews Remain Democrats

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Ipsos/Cook Political Report Poll: Support For Bush Trending Downward But Still Strong

President Bush Is In Good Position In The Long Run, But Recent Support For Bush And The Republicans Has Declined From Its Peak During The War In Iraq

Ipsos/Cook Political Report Poll: Consumer Sentiment More Effective In Tracking Presidential Approval

Direction Of The Country Is More Effective When The National Economy Is Not Topping The List Of Most Important National Issues

America's Traditional Allies React to Its Influence, Post-Iraq War

Making Advanced Analytics Better Reflect the Real Marketplace

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Building Brand Equity Through Advertising

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TURFing Your Way to Successful New Product Introductions

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What Do Customer Satisfaction and Loyalty Mean--to Your Bottom Line?

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Making Products Psychologically Fulfilling

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