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The Delightful Quest for Optimal
Spoiler alert: We know that investing in Product Optimization at the earliest stages of development is a globally proven way of escaping the test and tweak trap – helping to start you on your journey to uncovering the next big opportunity. Simply put, it’s really smart research, allowing you to pinpoint the optimal product formulation and, even smarter, enabling you to predict whether or not that formulation will succeed in-market.
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Determining Strength of Conviction
Implicit Reaction Time is a well-established methodology that is used internationally by academia and market research alike to determine the unconscious strength of associations. Ipsos calls their advanced version of this method IRT™.
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Is Outdoor Cooking America's Favorite Pastime?
Summer is finally here so we asked Americans about their eating and drinking habits during the warmer weather.
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Talent Development and Excellence a Chief Priority for Ipsos
Gary Bennewies to Oversee Ipsos' Global HR Function as Chief Talent Officer
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Most Workers are Satisfied with Their Job but Not Their Salary
Eight in ten (85%) of Americans are satisfied with their jobs; however most would change something if possible, or at least this is what a recent survey from Ipsos Public Affairs' Omnibus Division uncovered.
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Consumer Reinvention Uncovers Potential Opportunities for Unmet Needs
New Ipsos Study Analyzes 27 Ways in Which Consumers Reinvent Themselves
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Summertime Means Vacation Time
With summer around the corner, we asked Americans about their vacation plans for 2015 in our latest Ipsos Omnibus survey.
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An Rx for Emotional Research
Read this only if you want well-articulated and customized emotional spaces for your brand to target, empiric measurement of whether your preferred emotional territory is available to your brand or whether this territory is already occupied by a competitor, and core linkages between your optimal differentiating emotional territory and potential reasons to believe.