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Finding Hidden Winners First: How to Identify Great Ideas before Your Competitors
Innovation Research Advice for Marketers of Financial Services, Durables, Technology, Health and Other Services
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On the Heels of the Bangladesh Building Disaster: Six in Ten in 16 Developed Nations Hold Contracting Companies (61%), Local Authorities (58%) Responsible...Eight in Ten (82%) Say Work Conditions are Exploitative
Seven in Ten (69%) Willing to Pay Extra to Improve Worker Conditions, But Only Four in Ten (39%) Confident Extra Money Will Actually Be Used For That Purpose
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Nearly Half of Information Workers Say that Using Social Tools Has Increased their Productivity
Yet Over a Third Feel that their Management Underestimates the Benefits of these Tools
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GSK Consumer Healthcare To Become Duke-Ipsos Board Member
Duke-Ipsos Research Center and Think Tank Announce GSK as Their Ninth Board Member
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Credit Card Rewards Most Likely to Be Put towards Household Necessities, though Four in Ten Plan on Using Rewards for Holiday Purchases
Cash Back Is the Most Common and Most Appealing Reward Program
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Nine in Ten Adults Agree that Solar Energy Should Be a Bigger Part of America's Energy Supply in the Future
Three Quarters Agree that Increased Use of Solar Power Will Stimulate the Economy by Creating Good-Paying American Jobs
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Kimberly-Clark Corporation to Become Duke-Ipsos Board Member
Duke-Ipsos Research Center Announces Kimberly-Clark to Join as the Eighth Board Member
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Better Measurement for Stronger Brands
"Not everything that can be counted counts, and not everything that counts can be counted." – Albert Einstein