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Men, Women, and Media: United by Media, Divided By Content
When we explore gender and media, we find that men and women show comparable (and enthusiastic) media consumption patterns across platforms, but differ more strongly in content preferences.
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Ipsos Fun Facts -- Consumers In The Pacific Northwest
Almost one-quarter (24%) of area residents attend "Happy Hour" at least once a month.
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Ipsos Clients Excel on the Podium at ARF 2013 David Ogilvy Awards
P&G’s ‘Moms’ Campaign Garners Olympic-sized Win, as Clorox, Kraft, and ConAgra Score Points at Annual Advertising Research Awards
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Many Parents Likely to Have Already Started their Back to School Shopping
Clothing, School Supplies and Shoes Tend to Account for Most of Their Back to School Budgets
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Most (72%) Global Citizens Plan to Watch Olympics, Especially Track and Field (20%) and Soccer (20%)
Technology is Evolving How We Watch: 23% Will Watch Online, 10% On Their Mobile Phones or Tablets
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Quality Time with Family is the Father's Day Gift that Most Adults Plan to Give, and the one Dads are Most Hoping to Receive
Ties and `#1 Dad' or `World's Best Dad' T-shirts are Least Hoped-For Presents by Dads
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While Six in Ten (64%) Global Citizens Say They Need to Live Better, Most (81%) Wish They Had a Recipe To Do So
Seven in Ten (73%) Think Living Better Needs a Plan, Three in Ten (27%) Say Life Isn't Something You Can Plan
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New SVP to Strengthen Ipsos MediaCT's TV and Sports Entertainment Expertise
TV and Sports Research Expert Ken Colen Named in Senior Role with Media Research Team
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Internet Gambling goes `Wire'-less in U.S., Meeting with Perception
New Department of Justice Interpretation of 1961 Wire Act in Line with Growing Acceptance of Internet Gambling
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President Obama's Approval among Hispanics Drops Six Points since June
56% Approval Rating Among Hispanics is Now Nine Points Higher than Among All U.S. Adults