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Leveraging Social Wisdom for Better Community Insights
As market researchers we intrinsically understand the importance of engaging consumers in every stage of the product life cycle, from ideation and co-creation through concept testing, marketing and innovation.
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Despite Prevalence of Social Media, Many Adults Ages 20 - 35 Are Not Logging In
Snapchat, Pinterest Least Widely Used
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Among Employees of Fortune 1000 Companies Who Use Cloud Services, a Third Use Such Applications to Save or Share Work Related Information
Usage Highest among Millennials, with a Quarter Utilizing these Platforms on a Weekly Basis
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Among Affluents, Xers Outnumber Boomers for the First Time Ever: "Generational Changing of the Guard" Reflects Fundamental Demographic and Marketplace Shift
New survey also reveals how multiple media platforms extend the reach of media brands by an average of 50%
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