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Credit Card Rewards Most Likely to Be Put towards Household Necessities, though Four in Ten Plan on Using Rewards for Holiday Purchases
Cash Back Is the Most Common and Most Appealing Reward Program
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Nine in Ten Adults Agree that Solar Energy Should Be a Bigger Part of America's Energy Supply in the Future
Three Quarters Agree that Increased Use of Solar Power Will Stimulate the Economy by Creating Good-Paying American Jobs
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Kimberly-Clark Corporation to Become Duke-Ipsos Board Member
Duke-Ipsos Research Center Announces Kimberly-Clark to Join as the Eighth Board Member
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Better Measurement for Stronger Brands
"Not everything that can be counted counts, and not everything that counts can be counted." – Albert Einstein
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On the Heels of the Bangladesh Building Disaster: Six in Ten in 16 Developed Nations Hold Contracting Companies (61%), Local Authorities (58%) Responsible...Eight in Ten (82%) Say Work Conditions are Exploitative
Seven in Ten (69%) Willing to Pay Extra to Improve Worker Conditions, But Only Four in Ten (39%) Confident Extra Money Will Actually Be Used For That Purpose
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Safeway To Collaborate With Shopping Research Center
Duke-Ipsos Research Center Announces Safeway to Join as Retail Board Advisor
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McLaren to Orchestrate Syndicated Product Development at Ipsos
Mark McLaren Joins Ipsos OTX MediaCT's Syndicated Services Team as Vice President
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Concept and Idea Testing Just Got Faster!
Ipsos Vantis Increases KPI Reporting Speed to 1 Week in its "Vantis Concepts" Offering
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Ipsos Loyalty's Consumer Insights Get Twice the Recognition
Ipsos' Loyalty Research Specialty Nabs Two Nominations for Best Papers in Research and Service
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What is loyalty without choice?
"I think it's wrong that only one company makes the game Monopoly." - Steven Wright