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Women, Men Debunk D-I-Y Gender Myths

Survey Shows Both Sexes Envision Level Playing Field In Home Improvement Abilities

Copy Testing U.S.-Style

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Building Better Brands

What Works and What Doesn't

Building Better Brands

What Works and What Doesn't

Direct-to-Consumer Advertising

Making It Count

Making Advanced Analytics Better Reflect the Real Marketplace

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Building Brand Equity Through Advertising

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What Do Customer Satisfaction and Loyalty Mean--to Your Bottom Line?

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Smoothing the Path of the Broadband Wagon

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Smoothing the Path of the Broadband Wagon