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Digging for Deeper Understanding of Innovation's Role in Qualitative Research
Ipsos Understanding UnLtd. Appoints Jill Wittman to Innovative New Role
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Consumers Sacrifice New Products and Usual Brands During Economic Downturn
Recession Challenges Consumers to Change Spending Habits, Marketers to Get Creative
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Travelers' Cost Savings Techniques Challenge Industry
Reduced Travel and Shorter Trip Duration are Coupled with Travelers Who Are Looking to Switch
Brands and Save on Meals and Entertainment -
From Online Purchases, to Social Networking to the News: Hispanics Are Taking Advantage of the Internet's Possibilities
Nearly Two Thirds of U.S. Hispanics
Access the Internet Monthly -
As Temperatures Drop and Energy Prices Rise, Nearly One Half (45%) of American Homeowners `Concerned' About Ability to Pay for Heat this Winter
Two in Three (67%) Say They've Taken Steps
To Make Their Home More Energy Efficient -
Online Video Streaming Going Mainstream
According To Recent Findings from Ipsos MediaCT's MOTION Study, Online Video Services Are Building a Mainstream Audience as the Number of Women and Older Adults Streaming Video Online Increases
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IGN and Ipsos MediaCT Debut Most Comprehensive Research Study to Date on the Changing Face of Videogamers
Study Breaks Long-Standing Stereotypes and Shows Gamers are More Social, More Active and More Valuable as Consumers than Non-Gamers. Videogamers are More Likely than Non-Gamers to Influence Friends' Attitudes About Pop Culture -- such as Movies and TV -- and New Technology Purchases
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Chicago, New York and Los Angeles Rank Highly Among 14 World Cities in Resident Satisfaction
From Berlin to Beijing and from Mexico City to Alexandria and Beyond, City Dwellers Express Likes, Dislikes, Changes and Concerns in Ground-Breaking Survey