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How Do I Know If I Have a Good Idea?

Three New Product Success Factors You Should Measure, Control and Own

Is Changing Your Package Worth the Cost?

Measuring Incremental Sales from a New Package Design Prior to Launch

Travelers' Cost Savings Techniques Challenge Industry

Reduced Travel and Shorter Trip Duration are Coupled with Travelers Who Are Looking to Switch
Brands and Save on Meals and Entertainment

Navigating Through Turbulent Times: The People Side of Change

Innovation: Debunking the Myths (Part III)

An Ipsos Vantis Viewpoint

Stacking the Advertising Odds in Your Favor

Stacking the Advertising Odds in Your Favour

Gimme! The Human Nature Of Successful Marketing, Explores Why So Many Ads Fail ... And Why Great Brands Succeed

Author Of New Book Says Advertisers Must Recognize How We Are Emotionally Wired For Their Marketing Efforts To Succeed

Business Intelligence Needs Must Consider Consumer Privacy Concerns