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One Third of American Pet Parents Consider Ingredients to be the Most Important Factor When Deciding Which Formula to Feed Their Pet

Just One in Ten Consider Age of Their Pet as the Most Important Factor

Mooth Makes Moves at Ipsos ASI

Advertising Researcher Tackles Senior Client Service Role

One Out of Two US 18-34 Year Olds is Interested in a Fee-Based Online TV Viewing Option

Four in Five Adults Say that Being Able to Charge their Devices Wirelessly Would Make Life Easier

Three-Quarters Could Use a Better Way to Charge all the Electronic Devices in their Household

63% of Online Shoppers Search for Coupons or Deals at Least Once in a While When Shopping Online

21% Say They Regularly Look for these Deals

Reading Ranks as the Top Daily Activity Moms Spend Doing with Their Child

Eight in Ten Moms Started Reading to Their Child before Their First Birthday

Over 35% of Online Shoppers Plan to Shop on Black Friday

Half of Them Plan To Do At Least Part of Their Shopping Online

Ipsos OTX MediaCT Aims to Grow in the "Wright" Direction

Ian Wright to Lead Corporate Development of Ipsos' U.S. Media, Content & Technology Research Specialty

Going Beyond "Intent to View": TV Dailies Fall 2010 Research Briefing & Wrap Up

To Be the Best, You've Got to Beat the Best