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37 questions for 2025 and beyond
As the biggest election year in human history draws to a close, the Ipsos Consumer Tracker looks at the issues that will shape the U.S. under Trump's second term.
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Here's what we resolve for 2025
Three in four Americans are resolving to eat healthier and exercise more in 2025, according to the Ipsos Consumer Tracker.
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Our outlook keeps improving
When it comes to their family, community, and country, Americans rated 2024 higher than prior years, according to the Ipsos Consumer Tracker
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Most think tariffs will increase prices, but aren’t doing anything about it
86% of Democrats believe that tariffs will lead to higher prices on food, electronics and more, compared to just 46% of Republicans, according to the Ipsos Consumer Tracker
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Most people don’t know how tariffs work (and some even admit that)
Nearly two-thirds of Americans think tariffs on imported goods will lead to higher prices, according to the Ipsos Consumer Tracker.
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December 2024 LSEG/Ipsos Primary Consumer Sentiment Index
Consumer Confidence Rises to Highest Point in More Than Three Years
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Customer Perspective: An Ipsos Podcast
An Ipsos podcast series exploring best practices in customer experience strategies, mystery shopping and channel performance.
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How Americans feel about Trump’s mass deportations
Below are five charts on how Americans feel about immigration and how they might react to mass deportations
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Regardless of partisanship, most say Trump should have to follow the same rules as any other president
Support for mass deportations is high but tenuous, new Syracuse University/Ipsos poll finds
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U.S. Biosimilars: Greater Access and New Commercial Models
Read more about the primary considerations that manufacturers – of both biosimilars and originator products – must factor into strategic plans going forward.