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New Advertising Research Solution Assesses `Connection' Between Consumers and Brand Messages
Ipsos ASI Launches Next*Connect Research Solution; Ensures Advertising Investments Deliver Even In Toughest of Times
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A Check-up on the Habits and Values of North America's Young Adults (Part 2)
Leisure and Media Habits of 18-34 Year-olds Highlight Cultural Similarities, Differences of U.S. and Canada
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Women Are Most Likely to Report that What Was Most Lacking in their Last Car Buying Experience Was a Quick and Easy Transaction and a Fair Trade-in Value
Other Major Grievances Pertain to Salesperson's Trustworthiness and Price's Fairness
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A Check-up on the Habits and Values of North America's Young Adults (Part 1)
Lifestyles and Values among 18-34 Year-olds Differ When Crossing the 49th Parallel
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Digital Video Website Usage, and Mix of Revenue Models, Expanding Rapidly
According to findings from Ipsos MediaCT's MOTION study, awareness and usage of many digital video websites increased in recent months, with strong consumer acceptance of ad-supported video content
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For All Its Intensity, Americans Are Not Swayed by the Healthcare Debate
Public Remains Split on Reform Proposals
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