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Traditional Media Sparks Online Information Gathering and Word of Mouth by Digital Influencers
Ipsos/MS&L Survey Uncovers Drivers of Digital Influence and Reveals How Information Is Shared Online
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Technology in the Workplace: Four in Ten (39%) Say They'd Consider Leaving Their Current Employer For One Who Makes Better Use of Technology
But Attitudes Towards Technology Vary By Industry Sector
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Obama Opens 4-Point Lead in Presidential Race - Obama 46%, McCain 42%
Confidence in Security of Bank Assets Remains High After Wall Street Meltdown
But Voters See the Need For More Regulation - 55%, Not Enough Regulation of Banking -
Snyderman Deepens Client Perspective at Ipsos Health
Expert Health Research Specialist Moves to the Agency Side from Merck
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Spinning Sponsorship Gold
Beijing's winning bid for the 2008 Olympic Games marked the start of a gargantuan opportunity and a major marketing competition--the race for sponsorship. Interested enterprises spared no effort to win sponsorship status, form marketing teams, sign contracts with sports stars, and use the event to promote their brands and products. So now that the Games are over, how did the sponsors perform?