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Direct-to-Consumer Advertising

Making It Count

America's Traditional Allies React to Its Influence, Post-Iraq War

Making Advanced Analytics Better Reflect the Real Marketplace

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Building Brand Equity Through Advertising

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What Do Customer Satisfaction and Loyalty Mean--to Your Bottom Line?

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Making Products Psychologically Fulfilling

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Smoothing the Path of the Broadband Wagon

Smoothing the Path of the Broadband Wagon

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DTC Ads for Prescription Drugs are Proving Their Worth

Six years of consumer purchase trends support their effectiveness, reveals Ipsos PharmTrends174

Is Most Advertising a Waste of Money?

Leading Marketing Research Group Launches Global Newsletter of Insight and Opinion