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IGN and Ipsos MediaCT Debut Most Comprehensive Research Study to Date on the Changing Face of Videogamers
Study Breaks Long-Standing Stereotypes and Shows Gamers are More Social, More Active and More Valuable as Consumers than Non-Gamers. Videogamers are More Likely than Non-Gamers to Influence Friends' Attitudes About Pop Culture -- such as Movies and TV -- and New Technology Purchases
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Obama Widens Lead in Presidential Race- Obama 48%, McCain 39%
McCain Seen As More Negative Campaigner - McCain 53%, Obama 30%; More Than Half Report Negative Campaigning is Not Effective (39% Effective; 57% Not Effective)
Health Care (32%), Energy (31%) Trump Defense as Key Funding Priorities for Next President -
Amazon and Rhapsody Show Strong Gains in Digital Music Market While iTunes Remains Dominant
5th Annual TEMPO Digital Music Brandscape Study From Ipsos Reveals Emerging Changes Within The Category
Shifts Come At Expense Of Lesser-Known Brands, Further Market Consolidation Likely In The Near Future -
Financial Meltdown has Effect
Obama opens 15-point lead on the Economy
Obama 52%, McCain 37%
Economy jumps 6 points as most important issue
Obama Opens 7-Point Lead in Presidential Race -
Obama 47%, McCain 40% -
Americans Outline Their Top Travel Frustrations: Cost of Gas (83%), Airline/Cruise/Train Tickets (53%) and Poor Airport Service (49%)
Frustration with Costs Has Risen with the Price of Gas
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As Cost of Jet Fuel Continues to Soar, More Americans Concerned With Costs (64%) and Delays (55%) than Terrorism (54%) When Flying
Despite Concerns About Delays (55%), Baggage Issues (53%) and Airline Bankruptcies (41%), few (12%) Traveling Americans are Planning to Purchase Travel Insurance for Next Trip
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In the Wake of Wall Street Meltdown, Neither Candidate Seen As Qualified to Resolve Crisis: Obama 45%, McCain 46%
But Economy Looms Large As Most Important Election
Issue (36%); National Security a Distant Second (16%)
Obama Leads McCain As Stronger on Jobs and the Economy (48% vs. 40%) and Representing Change (57% vs. 32%) in an Otherwise Tight Race -
War On Terror Still Divisive
Majority (57%) of Americans Believe War on Terror Winnable, Despite Feelings That We Are Not Currently Winning (54%)
But a Majority of Americans (57%) Also Favor Gradual Withdrawal From Iraq and Afghanistan and Bringing Troops Home -
Consumers Worried After Wall Street Meltdown
Six in Ten Americans (60%) Doubt Government's Ability to Restore Consumer and Investor Confidence
Public is Virtually Unanimous that Recent Events Will Have a Negative Effect (90%), and Most (76%) Believe the Home Mortgage Crisis Will Continue To Get Worse -
McCain Holding Convention Bump But still a Dead Heat for the White House: McCain 45%, Obama 45%
Obama leads among non-white and less affluent voters
McCain strong among white and more affluent voters