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United In Individuality: Insights to Activate
Americans are overwhelmed. But then again, so are most global citizens, including a majority in 44 out of 50 markets around the world.
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Majority of Americans say Harris won the debate
New ABC News/Ipsos polling finds Harris has slight lead on the ballot, even as Trump is seen as better on the issues most important to Americans for the election
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Will the Harris-Trump debate move the needle?
Below are five charts on who watched the debate, how Americans felt about Harris and Trump following the debate, and how, if at all, the debate will affect the race to the White House
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Conversations with AI Part V: Is there depth and empathy with AI twins?
How do synthetic respondents fall short of capturing the human experience? In this paper, we share the results of a research study conducted to test the capabilities of AI twins.
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Harris maintains slight edge over Trump among voters nationwide
Half of registered voters view Harris as the debate winner
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News
The future of news matters for brands, the general public, and … democracy itself. Here are the forces that could shape the headlines, businesses’ bottom lines and everything in between.
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Why news is worth protecting and how to save it for our collective futures
Contrary to the saying, no news is actually not good news, says What the Future Editor Matt Carmichael. Here’s what publishers, brands and citizens can take away from this issue.
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Shifts: Algorithms, globalization and infotainment
Tomorrow’s information landscape won’t look like yesterday’s news. Here are three of the forces driving that shift.
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How news can thrive by borrowing from tech and CPG playbooks
As audiences and their attitudes shift, businesses of all sorts need to take inspiration from other industries — and the press is no exception, says The New York Times’ David Rubin.
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How market research on news topics tells us what people really care about
Ipsos consumer polling reveals gaps in the news topics that people are aware of and care most about. Understanding those gaps could inform newsrooms on what stories will best engage their audiences.