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Package Testing is Essential...

But Does It Tell You What You
Really Need to Know?

Package Testing is Essential...

But Does It Tell You What You Really Need to Know?

AP/Ipsos Poll: Americans Say New Supreme Court Nominees Should Uphold Roe V. Wade

Six In Ten Back Mandatory Retirement, Say Court Has Right Amount Of Power

Six In Ten Oppose Gay Marriage; Young Adults More Accepting

AP/Ipsos Poll: Americans Say Iraq And Terrorism Should Be Top Priorities For Bush's Second Term

Number Of Paying Music Downloaders Increases 150% In First Half Of 2004

An Estimated 20 million Americans Have Now Paid To Download Music

Quarterly Digital Music Study, TEMPO: Keeping Pace with Digital Music Behavior, Suggests Link Between Portable Digital Audio Player Ownership And Increased Fee-Based Downloading

AP/Ipsos Presidential Poll 2004: New Voters, Bored Voters, Persuadable Voters, Decisive Voters

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AP/Ipsos Presidential Poll 2004: Six In Ten Expect No Clear Winner On November 3rd

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The Long Road Ahead For DTC Advertising

Stagnant Levels Of Doctor Contact Rates Continue And May Take A Turn For The Worse Following Vioxx Withdrawal, Says The Latest Update From Ipsos PharmTrends174

NEWSWEEK GENEXT Poll: Young Voters

Drafted To Register And Vote, Registered To Fight

23% Of Banking Customers Are High Value And At Risk Of Leaving Their Financial Institution

Segmentation Study By Ipsos Loyalty Reveals State Of Loyalty Among U.S. Retail Banking Customers