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Nearly Half of Information Workers Say that Using Social Tools Has Increased their Productivity

Yet Over a Third Feel that their Management Underestimates the Benefits of these Tools

ARF Re:think Webcast: The Elusive Link Of Consumer Psychology With Consumer Behavior

In today's competitive market, understanding what drives consumer behavior is essential to creating accurate predictive brand growth strategies. However, there is a critical gap between consumer psychology and actual consumer behavior. How can motivational research be combined with predictive analysis to provide insights that marketers can invest in?

Ipsos/RBC Consumer Outlook Index: June 2013

Ipsos/Reuters Poll (June 6): Core Political Approval

Large Majority of Americans View Credit Cards as Important to the U.S. Economy and to Small Businesses

Majorities See Specific Benefits for Consumers and Retailers as Well

Socialogue: RX: Take One Tablet Every 24 Hours

Ipsos/Reuters Poll (May 28): Core Political Approval

Ipsos/Reuters Poll (May 28): Syrian Intervention

Socialogue: Allergic to the Off Switch

Ipsos Unveils its New Censydiam Suite of Brand Growth Solutions

Censydiam Directly Links to Business Outcomes and Connects with Deeper Human Motivations