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Creating Advertising That Works

An interview with Ipsos ASI's John Hallward, author of the new book Gimme! The Human Nature of Successful Marketing

The New Face of the Audio/Video Digital Landscape

A conversation with Matt Kleinschmit, Vice President, Ipsos Insight Technology & Communications

The Challenge of Making an Interesting Wireless Device a "Must Have"

Constructive Cynicism Part 1

View part 2

Leveraging the Grapevine: How to Encourage Ethical Advocates to Build Goodwill for Your Business

Ipsos Insight Releases Proprietary Tool That Raises The Bar For Line Optimization: Line Evolution(TM) Tackles Complexities Of Today's Consumers And Retailers

Facing Reality with New Line Optimization Techniques

Supplement Use Remains Strong; Consumer Confidence Declining

Nearly Two-thirds Of American Adults Take Dietary Supplements

Getting The Inside Track On Recent Product Introductions With InnoTrack(TM)

Ipsos' InnoTrack(TM) leverages early consumer feedback to guide new products to success

Portable MP3 Player Ownership Reaches New High

One In Five Americans Aged 12 And Older Owns A Portable MP3 Player: Ipsos Research

Interest In Additional Multimedia Content For Portable MP3 Players Fueled By Teens And Young Adults, Reveals Quarterly Digital Music Study, TEMPO: Keeping Pace With Digital Music Behavior