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DTC Ads for Prescription Drugs are Proving Their Worth
Six years of consumer purchase trends support their effectiveness, reveals Ipsos PharmTrends174
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Rise In Consumer Confidence Ends As Ipsos CASH Index Holds Steady
Concerns About The Current And Future State Of Local Economies And Personal Finances Combine To Stall Further Gains
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Advertising Recall for Prescription Drugs Rises
However, Getting More Consumers To Act Gets Tougher, Reveals Ipsos PharmTrends
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Children's Book Sales Slide in 2002
Sluggish Fourth Quarter Offsets First Half Gains, Ipsos Research Shows
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Legal Issues Don't Hinder American Downloaders
An Estimated 40 million Americans Downloaded Music In The Past 30 Days
Quarterly Digital Music Study, TEMPO: Keeping Pace With Digital Music Behavior, Reveals Downloaders Believe Their Actions Don't Hurt Artists -
Ipsos/Cook Political Poll: A Politically Weakened President Approaches Decision on War
Bush Support Drops Dramatically
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Awareness of Wireless Fidelity Taking Off
2003 A Telling Year For `Speed and Convenience' Technology, Ipsos Research Shows