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Americans are bracing for tariffs. Here’s what businesses need to know.
Trump has pitched tariffs to the nation as a means to protect jobs and boost domestic manufacturing — but most Americans think they'll raise the cost of the goods they buy, according to the Ipsos Consumer Tracker. Here's what that means for businesses.
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The Super Bowl’s Best Ads: Insights to Activate
Here's what it takes for advertising to make a big breakthrough at the Super Bowl in 2025.
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Personalization: Putting the ‘i’ in shopping
While tailoring via algorithms and AI can improve effectiveness, great creative still wins out.
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[WEBINAR] The Super Bowl’s Best Ads of 2025
Join us for a live panel discussion the day after the game on Monday, February 10, where we'll unveil the winners of the Ipsos Creative Excellence Super Bowl Awards and our experts will delve into the strategies that made these ads truly effective.
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[WEBINAR] Beyond Income Labels: Innovation, Inclusion & Insights
Were explore changing consumer behaviors that impact the workplace, and the marketplace and discuss inclusion as a source of innovation
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Demonstrating Business Impact and ROI
Revisit our on demand webinar to hear how and when is the right time to leverage solutions that can connect the dots from both ends of the spectrum, from fast and agile to consulting services.
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Ipsos Update - November 2024
Mental Health, AI, Infrastructure … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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Ipsos again named as the world’s No. 1 Most Innovative Insights & Analytics Company in 2024 GRIT Top 50 Suppliers list
Ipsos’ win reflects a decades-long reputation for leading-edge research and rigor
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Misfits and the Machine: Why AI alone can’t crack creative effectiveness
In the second of our AI in Advertising papers, we explore the benefits and limitations of using AI in ad development.