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How brands (and their ads) can survive election season
Political advertising changes the tone every election cycle, but an Ipsos study shows that in some cases it makes brand ads shine even brighter.
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Men are more confident in their ability to spot fake news or AI content
Men are quite confident (72%) in their ability to tell real news from fake news than women (59%), according to new polling from the Ipsos Consumer Tracker. We see a similar gender gap when it comes to our perceived ability to tell content that was created by AI.
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Why brands need to know their consumers’ values — and their own
In order to navigate challenges without having an identity crisis, brands must know themselves and their customers, says Ipsos’ Sarah Feldman.
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Future Jobs to Be Done
As the risks people face change, so do their needs. Ipsos Strategy3’s Sophie Washington considers the products and offers that will serve tomorrow’s consumers.
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The Vibrant Fringes: Spotting opportunities beyond the mainstream
Listening to individuals from the fringes can allow marketers to address an underserved market while also uncovering new opportunities and innovations to build brand equity.
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Most Americans still think Trump should go to trial before the 2024 Presidential election
Meanwhile, partisanship divides Americans when it comes to believing whether Donald Trump is guilty of a number of alleged crimes
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A question of gender
Read more about the importance of asking about gender in an inclusive way, especially when conducting international research.
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How today’s parents are raising tomorrow’s leaders differently
Pew Research Center’s Rachel Minkin breaks down the data on how parenting is changing (and will continue to change) in America, from shifting gender roles to whether parents today follow or break from their own upbringing.
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The impact of COVID-19 on the mental health of our youth
Mental illness among teens and young adults has been an increasingly prevalent issue, observed to have been exacerbated by COVID-19.
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What the Future: Teen
Revisit our foresight webinar featuring new data and interviews with industry experts exploring how shifts in the economy, technology and society at large are restructuring teen behaviors.