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Majority of Americans (89%) Are Comfortable Adapting to New Technology in Daily Life
Almost Seven in Ten (68%) Are Familiar with AI’s Uses and Applications
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Americans support extending some tax cuts in House budget – but not for the wealthy or corporations
Americans generally oppose but are largely unfamiliar with the “One Big Beautiful Bill Act,” according to a new Washington Post/Ipsos poll
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[RECORDING] Sustainable Brands: The CMO + CSO Power Partnership
Hear practical insights on how these two roles are increasingly collaborating to meet rising stakeholder expectations, drive long-term value, and connect authentically with consumers.
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Across 29 countries, attitudes towards U.S.-made products vary
Respondents in across 29 countries prefer goods made in the European Union, Japan, and China to goods made in the United States
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Ipsos wins its seventh MSPA Americas Shoppers’ Choice Award
With stellar community feedback, iShopFor Ipsos is recognized for the seventh consecutive year
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Ipsos Pride Survey 2025: Majority are for anti-discrimination protections, but support slips for several LGBT+ issues
A new Ipsos survey across 26 countries finds the proportion in favour of everything from trans athletes to Pride Month marketing is down since 2021.
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Support for populist ideas remains strong, but some countries have seen belief fall
The sixth edition of the Ipsos Populism Report sheds light on the deeper forces feeding the current surge of populism. On average across 31 countries, a profound pessimism is settling in.
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Nearly one in three Americans have stopped purchasing from a company due to politics
New Axios/Ipsos/CLYDE survey finds a bare majority indicate they may stop spending if they disagreed with a brand's stance on politics, but fewer report actually doing so
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Ipsos achieves ISO 20252:2019 certification
Accomplishment reflects dedication to the highest research standards
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Natalie Kinney to lead Ipsos’ Market Strategy & Understanding team in the U.S.
As head of Ipsos’ Market Strategy & Understanding (MSU) practice in the U.S., Kinney will empower clients with the data, insights and intelligence they need to make confident decisions