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Bruce Friend Appointed President Ipsos OTX MediaCT
Veteran media researcher assumes responsibility for all U.S. MediaCT
business following Ipsos' acquisition of digitally driven research company,
OTX -
Betty White Scores a Touchdown for Snickers
Ipsos ASI Study Reveals the Winning Ads from the 2010 Super Bowl
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3D and HD Video Appeal Closely Aligned Among Youth
Findings from Ipsos MediaCT's MOTION study show younger Americans express greatest interest in 3D video content, highest holiday season HDTV purchase intentions
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Ipsos Launches "3D" Gaming Practice to Address the Three Key Dimensions of Game Franchise Success: Gamer Understanding, Game Development, and Game Marketing
Global Market Research Leader Integrates Extensive Gaming Experience and Research Toolbox for Gaming Sector
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Food, Family, Football...and Naps!
When gathered for Thanksgiving festivities, six in ten (56%) Americans say someone typically nods off
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Four in Ten (42%) Casino Visitors in the US Spending Less than Last Year
But Free Casino Hotel Night (43%) or Tickets to Casino entertainment / Live Show (41%) Popular Incentives To Boost Attendance
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TV Show/ Movie Streaming by Americans has Increased Dramatically in the Past Six Months
According to Findings from Ipsos MediaCT's biannual MOTION Study, Online Video Streaming Is Taking a Bigger Share of America's Disposable Entertainment Time