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Here’s who people think can solve climate change
Americans lag their global peers in concern about the climate emergency and government leaders turn over with regularity. That’s why Gayle Schueller, senior vice president and chief sustainability officer at 3M, says that companies need to make longer-range sustainability decisions.
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How the stuff we buy can become a climate solution
Decades ago, plastics were considered the future. Now there’s too much of it. Ann Tracy, chief sustainability officer of Colgate-Palmolive Company, explains how the world’s biggest maker of toothpaste tubes is redefining the future of plastics.
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Here’s what brands can do to reduce climate change
Water is essential to life. This precious natural resource is also necessary for making beer and a host of other products. Molson Coors Beverage Company’s Brandon Watkins discusses how he’s working to ensure that both have a sustainable future.
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[WEBINAR] What the Future: Earth
Join us for our next What the Future complimentary webinar where we will (mostly) fight through our dystopian urges and shine a light on the efforts some people and brands.
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Identity
As life becomes more complex, people are looking for more control in how they define, express and reflect their identity. In this What the Future: Identity issue, we reveal which forces influence who we are and what brands to media should know about representing and reflecting us in the future.
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How what you wear reveals your true identity
How do we express our identities? According to the Ipsos Future of Identity survey, fashion and appearance fall below foundational factors such as how we treat others. Hollywood costume designer and stylist Leesa Evans hopes for a future where we will use fashion to feel confident and authentic.
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How can entertainment better reflect all of us?
The Annenberg Inclusion Initiative is a global think tank at the University of Southern California that studies inclusion in all forms of entertainment. Program Director Katherine Pieper explains why holding media companies to account for inclusive representation is worth it, and how that could shape and reflect everyone in the future.
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Will virtual spaces be safe places to express our identities?
Will 3D-virtual communities and the metaverse lead to more tightly defined social bubbles? Or will they allow us to connect with people who we wouldn’t be able to meet? Sébastien Borget, who is building one of the leading decentralized virtual gaming worlds, hopes for the latter.
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Will we have different identities in virtual spaces?
In virtual spaces we are able to craft digital representations of ourselves as avatars. But will we want to make an avatar for every platform we use? Timmu Tõke founded Ready Player Me to create an avatar engine meant to be portable across platforms.
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Why multiple identities are closer than you think
Identities are complex to form, hard to define and increasingly easier to steal and fake. Author Tracey Follows explains how will we define ourselves and what happens to our legacy identities as they drift through time and space?