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Global Research: Taking the World by Storm without Getting Wet

New American Food Trends and Eating Habits

Concerns about healthy eating and obesity are reshaping both American attitudes and consumption habits.

"Digital Den" Market Still Up For Grabs, Says Ipsos Insight Survey

Results Show Sustained Interest And Growth Potential For Home Media Hubs, Though Uncertainties Linger

Direct-to-Consumer Advertising Continues To Trigger Consumer Action

Vioxx Recall Had Minor Impact On The Effectiveness Of DTCA, According To Latest PharmTrends Research

CSM & M: Customer Satisfaction Measurement and Management

Is Direct To Consumer Advertising Putting More Americans At Risk?

Despite The Recent Heavy Scrutiny, Consumers Continue To Support Rx Advertising, According To The Latest Ipsos Survey

Less than Half of Americans Treat New Conditions with Prescription

Almost as many buy nothing in the year after a new diagnosis, according to Ipsos-Insight PharmTrends

Ipsos Ideas: Vioxx Recall Hurt American's Confidence In FDA, Not Prescription Drugs

Consumers Understand Trade-Offs Between Drug Benefit And Risks, According To Ipsos survey

Using the Opportunity Score to Choose Winning Concepts

Living Longer, Living Stronger

The Health Challenge of an Aging Population